The shopping centre has confirmed that Australian stationary company, Smiggle, is to open on 14 October, as part of the company’s expansion plan in the UK.
The Sunderland branch will be Smiggle’s 81st UK store.
“There really is nothing like Smiggle anywhere else on the high street – and it will be great to see the public’s reaction when the doors open,” he said managing directorJohn Cheston.
“It’s important for us to inject fun into everything we do – from product design to store design, we will always focus on delivering to our fans the most original and playful stationery possible.
“We look forward to welcoming families in our store who know of the brand and are excited for our arrival, as well as introducing the colourful world of Smiggle to new fans in the area.”
The Bridges has also revealed that KIKO Milano, an internationally-renowned cosmetics company will also be opening a store in the centre opposite NEXT.
North East bakers Milligans will also be opening a new outlet, which will open before the end of September at Market Square.
National brand Halloween HQ will be setting up a pop-up store outside of River Island from 3 October, running until 31 October and offering a huge range of accessories, wigs and props.
Andy Bradley, centre director at the Bridges, said: “The retail offering in Sunderland is going from strength to strength and we’re delighted that these very strong – and very different- brands are now making the city centre their home,” he said.
“In the past year we’ve seen a number of major high street names set up in the Bridges and this number continues to grow.
“Not only is that good news for shoppers but it also gives confidence to the businesses investing in the city that we are a vibrant place with lots to offer.”