The new Stagecoach Bus app – available for Apple and Android smart phones – offers a range of additional customer benefits.
This includes a journey planning tool which uses interactive maps and the smartphone GPS system to help customers identify their nearest bus stop and the most suitable bus service for their journey requirements. Users can also find out information on journey length and available fare options.
Through the app, passengers can also access live running times to check the status of their journey before catching the bus – giving them more time to finish what they are doing before leaving for the bus stop.
Steve Walker, Stagecoach North East managing director, said: “In today's fast-paced world, time is really precious.
"Our new app will make bus travel easier and give people more time to focus on the other important things in their lives.
"So whether you're a commuter heading to work, a student going to college, a family getting ready for a day out or you're meeting retired friends, live bus tracking means you have more time to yourself before leaving for the bus stop.”
Also through the app, within the coming months Stagecoach North East plans to offer mobile ticketing on its local bus services for the first time, allowing customers to use one app to plan their journeys and instantly buy and download tickets straight to their smartphone.
The move will provide an additional payment option for customers alongside existing smart ticketing and cash payments.