M&S spoke to over 250,000 customers nationwide, gaining invaluable insight on how they like to shop, and in response has introduced new team members and in-store improvements across the UK.
As part of these changes, the Newcastle store has created 50 jobs in the area. The new roles are all focused on serving customers and have resulted in significant changes to the way the store is operating, from extended womenswear fitting room support to a refurbished Foodhall.
Shoppers in the beauty, footwear and men’s suit departments will now be greeted by store hosts that are dedicated to welcoming and assisting customers. Refurbishments are also taking place within the fitting rooms and toilets.
The womenswear department has also unveiled a new look. With a focus on reducing duplication and offering better product availability, customers can now browse item-led areas to discover the key AW16 products.
Nikki Mckidd, store manager at M&S Newcastle, said: "The changes we’ve made in-store are from direct customer feedback as to how they’d like to shop. Bringing in new colleagues and improving the way shoppers can navigate the store has given us the ability to be able to offer a personal touch to our service – the store hosts in particular have been a really successful addition to the team.
"The customers are at the heart of everything we do, and we’re thrilled to create a shopping experience that does just that."