Describe your role in no more than 100 words.
Although I am managing director of Brewfitt Ltd, my passion is selling the business and its range of products therefore I still have a focused selling role dealing with our high profile customers and overseas export business. My role also involves assisting James Paxman, Operations Director, to ensure we are collectively steering the ship in the right direction and push for growth in a competitive market. I also strive to introduce innovation and help change the way we do things in the drinks dispense industry.
What is it the company does?
Brewfitt is the UK’s leading drinks dispense company and is at the forefront of the latest technological developments within the industry. The company’s history dates back to the 1950’s when the beer cooler was invented by Eric Paxman, the father of Brewfitt’s current Chairman.
As a partner of Celli, one of the world leaders in drinks dispense products and accessories, Brewfitt supply one of the largest ranges of fonts in the UK available for customisation to suit all styles and budgets.
From cellar to point of sale, Brewfitt pride themselves on offering first class customer service to ensure you have everything from keg couplers to branded lenses for pubs and bars dispense needs.
Brewfitt’s latest innovation, Future of Dispense, plans to change the way drinks are dispensed by offering more efficient, cost effective and consistent delivery of draught products. The government backed system decreased beer wastage, cuts energy costs and serves a cooled to perfection drink customers will love. Pubs will experience a huge service level improvement and ROI could be a short as 3-12 months.
Future of Dispense has already been installed in 100’s of venues throughout the UK and is set to save the UK hospitality industry millions of pounds every year. Customers include Marstons Pitcher & Piano, the recent Albert Schloss in Manchester, Pax Burger, The Woodman Inn and Okells Brewery.
What do you believe makes a great leader?
I think a great leader is a person that is extremely passionate about what they do and the people around them including the customers which is the life blood of any organisation. They are also prepared to take risks at the same time as ensuring the team is motivated and actually enjoys coming to work.
We have found that we get the best out of most people when they are looked after, feel appreciated and are acknowledged for the good work they carry out. It is also important to acknowledge your mistakes as you won’t get it right every time. Motivate, inspire and don’t take things too seriously.
What has been your biggest challenge in your current position?
My biggest challenge to date is that of a continual one, ensuring the business is always at the forefront of our customers mind and trying to stay ahead of our competition in terms of innovation, quality and customer service. We have a great team that helps us achieve this.
How do you alleviate the stress that comes with your job?
I am very much a believer in the work hard/play hard philosophy therefore the working week is often long with family sacrifices, but the gym and lots of exercise is a key part of my routine. I find this really helps, especially training at lunchtime when possible as it clears the head during the day. Weekends are then focused on family time and the playing bit! I find this to be a good combination.
When you were little, what did you want to be when you grew up?
I always wanted to be a racing driver - and still do.!
Any pet hates in the workplace?
I am a great believer in delegation and one of the frustrations is once certain tasks have been delegated I would expect them to be completed without having to chase up. One minor pet hate is untidy desks and work areas. I think if you are tidy you are more efficient and productive.
Where do you see the company in five years’ time?
I think the next few years are going to throw us some interesting challenges, especially with the uncertainty of Brexit however, we have a very strong proposition to the industry with our Future of Dispense package which is going from strength to strength. Therefore in 5 years time I see both the business and the industry profiting from our innovation and forward thinking approach.
What advice would you give to an aspiring business leader?
One thing is for certain work is not easy, but that doesn’t mean to say it can’t be fun. Anybody wanting to get into business and be successful must be prepared to work hard, be patient, yet persistent. It’s tough out there and there is always someone wanting to do better than yourself, so stay ahead of the game in all areas of the business.
Where did you start your career?
In the family business back in the days of Brewfitt Services, working at every opportunity through college, holidays and weekends for beer vouchers. I started work in the Stores picking equipment for jobs and installing drinks dispense equipment in pubs across the country. This was great fun, hard work and right at the roots of the business giving me a great understanding of all levels of the business.
Give us a brief timeline of your career so far.
Part Time during college when I was 16, in 1990 – Storeman and Installation Engineer and temporary equipment hire.
In January 1993 I was brought into the business full time as a Sales Executive
December 1999 I became Sales Director
2001 to date Managing Director