Headed by Rita Rowe and John Williams, Mason Williams have been working with huge consumer brands since inception, and are delighted to be able to add high profile watch name Festina to their client list.
Mason Williams will be working closely with Festina ambassador, Hollywood star Gerard Butler, to raise the profile of the brand’s new line of watches, designing an intricate campaign targeting consumers using traditional and digital media.
“Gerard has been very generous with his time and has produced a behind the scenes movie for us,” said account director Victoria Barker.
“He is a genuine ambassador and has been great to work with. His behind the scenes ‘day in the life’ shares his “time” with like-minded stylish guys who will enjoy this watch brand.
“A lot of consumers will share Gerard’s approach to time, and work life balance, so the material that has been created by the team is extremely meaningful and will resonate with the target market and beyond.”
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