bac< looks to the crowd for investment

bac< looks to the crowd for investment

An award-winning manufacturer of back care products has launched an ambitious crowdfunding campaign in a bid to raise £400,000 to help scale and grow the business.

Handsome launched its bac< range of products in September 2013 and has since seen sales double year-on-year as people around the world seek effective solutions to back and neck problems.

The bac< products are already stocked across major retailers in the UK and US including Boots, Superdrug, and Walgreens and the company boasts customers in 56 countries.

The company started offering investment opportunities via Crowdcube on 5 April and had already raised £45,570 at the time of publication (12 April).

Handsome CEO, Mark Critchley, is the former UK marketing director at SSL International, where he was responsible for a portfolio of 30 brands including Durex and Scholl.

He said:  “No other brand is taking leadership in back care and this provides a massive opportunity for the bac< brand. 

“Via Crowdcube our supporters will get the chance to invest in a progressive company they believe in and that will support us to innovate and grow.

“Back pain is a huge problem in Western countries and this will only get worse given our use of technology and our sedentary lifestyles. 

“It means that as a business, there is huge opportunity for us to provide solutions, grow the brand and become the leader in back care.”

Investment into the brand will be used in marketing such as point of sale displays, merchandising and education material and also in upscaling its successful targeted TV advertising and digital marketing campaigns. 

In addition, Handsome will also build its US team, where it recently launched, and further scale up manufacturing to meet demand.

Critchley added: “To date we’ve built the company through a combination of sales and equity investment from a group of visionary investors, including private individuals and a bio-medical fund. 

“However, our customers are always asking us if they can invest in what we’re doing and as equity crowdfunding has become established, we’ve been watching closely.

“As a brand with a loyal and vocal user and fan base, we’re excited by the potential to reward them further and to continue to scale the business with individuals and funds who are equally excited by our mission to improve the nations back health and ultimately to share our success.”

Other founding partners that make up Handsome include spinal care experts - The London Spine Clinic; industrial product designers - Seymourpowell; brand experts – Ziggurat; and life science investors – Spark Impact.