The Beatles Story goes for gold

The Beatles Story goes for gold

The company behind The Beatles Story, the world's largest permanent exhibition purely devoted to the lives and times of The Beatles, is going for gold at the Liverpool City Region Tourism Awards.

The Beatles Story is one of 10 local tourism businesses nominated by the public to make the final shortlist for the People’s Choice Award on 19 May.

According to recent research commissioned by Liverpool City Council, the legacy of The Beatles adds £81.9m to the Liverpool economy each year and supports 2,335 jobs.

The report, produced by Liverpool John Moores University (LJMU) and the University of Liverpool, also revealed The Beatles-related economy is growing up to 15% a year, with “further significant growth potential.”

And Merseytravel, the company behind The Beatles Story, is hoping to carry on this momentum as it looks forward to another bumper year having already been named as the “Best Attraction in the North & Scotland” in December at the annual Worldwide Attraction awards, beating off competition from the likes of Chester Zoo and Edinburgh Castle. 

Martin King, director of the Beatles Story, said: “We are absolutely thrilled to be shortlisted for the People’s Choice award. To be recognised as making a difference by the city region is a fantastic achievement.

“The Beatles’ legacy shows no sign of slowing. We are witnessing a record number of visitors to the Beatles Story with real growth locally, regionally, nationally and internationally. People continue to be enthralled by the story of four likely lads from Liverpool.”

Cathryn O’Grady, managing director of Eventful, the company delivering the Liverpool City Region Tourism Awards, said: “We are looking for people to vote again for the companies from the short list that have excelled over the past year.

“There is a real cross section of businesses selected, from visitor attractions and experiences to restaurants and bars.

“We were overwhelmed with the response to the vote and the appreciation people feel for all of the nominated businesses. This is a great opportunity for people to reward the region’s tourism stars.”

The winner will be announced alongside 16 other categories at the ceremony, which is hosted by the Liverpool City Region Local Enterprise Partnership, on 19 May at St George’s Hall.

The other nominated businesses include:

  • Faye Calvey – Signature Living
  • Hot Water Comedy Club
  • Knowsley Safari Park
  • Liverpool Tourist Information Centre
  • Ramada Plaza Southport
  • Shiverpool
  • Southport Airshow
  • The Art School Restaurant
  • Yukti Restaurant