Urban Botanist hailed as an example to follow

Urban Botanist hailed as an example to follow

The Cheadle entrepreneur behind The Urban Botanist is being showcased as an example to follow for small businesses as part of a government campaign promoting the work of Growth Hub’s.

Entrepreneur Lucy Serafi has been selected to represent Greater Manchester’s business community at Growth Hub Week, a national initiative led by the government.

The Urban Botanist, which sells hand-crafted terrariums - glass containers featuring exotic plants for indoor gardens - was one of four businesses from across England handpicked to showcase products at the national event in London.

The company was set up in 2013 and has received digital marketing support from the Business Growth Hub, part of the Manchester Growth Company. The company is now expanding into Europe and beyond in 2016.

Richard Jeffery, director at Business Growth Hub, said: “What we’ve achieved in Greater Manchester so far has been phenomenal. We’ve helped companies to contribute £81m to the regional economy, raise £57m of business funding and create 6,000 jobs.

“Growth Hub Week provides a platform to celebrate our successes on a national scale and showcase some of the fantastic businesses we have worked with. The Urban Botanist is a great example to show how a business has undergone a digital transformation to get its products in front of a much wider audience and ultimately generate more sales. It is these success stories that make us proud to be part of the hub’s network.”

Growth Hub Week, which runs from 16 to 20 May, was launched by the Department of Business Innovation and Skills to celebrate the country’s network of 39 Growth Hubs and their significant contribution in supporting regional business.

The hub’s network now reaches the 4.7m businesses across England – of which 105,000 are based in Greater Manchester.