Johnny Cupcakes flies in to ACCELERATE

Johnny Cupcakes flies in to ACCELERATE

An American entrepreneur who established a chain of ‘t-shirt bakeries’ - after he was nicknamed cupcakes - is to be the keynote speaker at ACCELERATE 2016, part of IFB2016 in Liverpool.

Unhindered by his learning difficulties, it took less than 10 years for Johnny ‘cupcake’ Earle’s business revenue to hit $5.2m dollars.  By then, he had picked up scores of plaudits including a Business Week accolade as top business innovator under 25.

Today, the Johnny Cupcakes line, with its unique cupcake & cross bones logo,includes t-shirts, shorts, sweaters, jewellery, undergarments, and pins sold in five bakery themed stores in the USA and in London’s famous fashion thoroughfare Carnaby Street and through the online store.

But Earle refuses to advertise or sell in chain stores, focusing instead on his main outlets and random pop up stores.

He now takes part in extensive business mentoring in schools, universities and business events.

ACCELERATE 2016 features high-octane speeches, panel discussions and masterclasses from some of the best in business from retail, fashion, design and digital marketing. It also features exclusive tech sessions from BT and Google’s Digital Garage.

At this flagship event at the International Festival for Business 2016, Johnny Earle will explain how his business has gained cult status across the world which has seen people camp outside his shops and thousands of people having the Johnny Cupcakes logo tattooed on themselves.

Johnny said: “I’m really looking forward to coming to Liverpool which I know to be an edgy vibrant place of culture and fashion and speaking at ACCELERATE which is an excellent event.

“For me, time is the most valuable commodity in making a business get off the ground and thrive and I’m happy to spend some of mine helping others do what I did. What time does is give people scope to fail, learn from their mistakes, regroup and go again. It worked for me, because after numerous business starts it got me to the business that I have right now.

The annual event, in its fourth outing takes place at Exhibition Centre Liverpool on Friday 1st July and is organised by Liverpool Vision and sponsored by BT. It is one of the flagship events at this year’s international Festival for Business.

Max Steinberg, chief executive of Liverpool Vision, said: “Johnny Earle is an entrepreneurial superstar who turned his nickname ‘cupcakes’ into a global business. He is also a genuine showman who brilliantly conveys his passion for business and makes listeners think.

“Through his inspiring and unpredictable business journey from comic book shop and heavy metal band to selling from his car and a converted a boat garage he provides comprehensive blueprints for getting any small business or idea off the ground. We are delighted that he is coming to Liverpool and burnishing a list of speakers which is already top class.”

The event is also hosted by Wayne Hemingway MBE of HemingwayDesign, celebrated designer, and founder of Red or Dead fashion label.

Tickets for Accelerate 2016 are priced at £50 + fees. You can buy from www.accelerate-britain.co.uk.