Buzz as Haughton Honey beats crowdfunding targets

Buzz as Haughton Honey beats crowdfunding targets

211 investors have swarmed to get involved in funding the growth of Haughton Honey – with £112,870 in total being invested against an £80,000 target.

Premium honey brand Haughton Honey conducted a six-week campaign which was launched to support the next stage in the company’s growth.

Founder Crispin Reeves said: “We’ve got high ambitions for Haughton Honey. Demand for pure, raw honey is growing in the UK and we feel there’s tremendous export potential too.

“I’m thrilled that so many investors have come on board to support us as we continue to expand, and would like to thank everyone who’s got involved.

“It's been a gruelling four months of due diligence, promotion, meetings, sleepless nights, and answering thousands of queries but we smashed it.”

The investment pledged to the Cheshire-based company will be used to recruit more bee farmers, expand markets and raise awareness of the brand, which was launched in 2014.

Explaining his preference for crowdfunding over other financing options, Crispin told BQ: “When we decided the time was right to expand Haughton Honey, rather than go to the traditional sources of business finance, we decided to offer shares, via crowdfunding, to like-minded investors who wanted to support our venture.

“We wanted to remain debt free and were keen to avoid onerous monthly repayments to the banks. Crowdfunding, particularly equity crowdfunding, has become an accepted way of funding a business now and it seemed the ideal route for Haughton Honey to take.”

During the crowdfunding campaign alone, which was operated through CrowdCube, the company secured eight new independent retailers across the Midlands and East Anglia.

The company, based at Radmore Farm, Haughton, near Tarporley, bottles raw honey which comes straight from the hive, is cold extracted and never pasteurised which means that it retains all of the natural enzymes and proteins that make English honey so special. It is also 100% natural and pure and features traces of dandelion, chestnut, blackberry, clover and other wildflowers.