BrightHR launched its new absence management solution in November 2015 and has gone from strength to strength ever since, continuing its rapid growth and establishing itself as a brand with people at the heart of its culture.
The firm champions fun in the workplace, and considers the idea that cutting off fun and play within the hours of 9 and 5 is making the working masses unhappy. BrightHR counters this by encouraging passion and creativity within the workplace.
Their insight-driven academic report ‘It Pays To Play’ showed that companies who provided fun in the office - such as Xbox games, karaoke and luxury massages - were more likely to have a productive office.
The BBAs prides itself on having a large panel of over 20 independent expert judges who select winners according to strict criteria for each category and sector.
Commenting on BrightHR's award win, the chairman of the judges said: “BrightHR is a smart and lively new people management software company that knows how to get noticed. To create brand interest, it conducted extensive research and produced a report called It Pays to Play to highlight the importance of recreation during work time.
“Launched at a major conference with a Google cardboard VR game, created by its own software developers, and backed up with a full multi-media PR campaign, it has created a name for itself and endless media coverage. It is always refreshing to award companies that come up with sparkling and new and exciting ideas.”
Upon receiving the award, Simon Dalley, BrightHR’s brand manager, said: “This award win means a lot to us, as it’s our first since we launched our new product in November last year. It’s great to hear the judge’s feedback and see that they agree we launched with a bang.
“We started out with the aim of creating a communication campaign, but have ended up leading the debate around employee engagement and the role of fun has in increasing productivity for business.”