Game on for the North West

Game on for the North West

Manchester’s buoyant gaming sector has received another major boost after two new high flying businesses invested in the city.

Hot on the heels of Fabrik taking up 1,200 sq ft space at The Sharp Project, two more companies in the gaming sector have now signed up to the site.

Small indie game studio SIGTRAP Games and Boomdash Digital, a free to play mobile publisher, have both taken up space at The Sharp alongside Fabrik.

Sue Woodward, founder of The Sharp Project, said: “For two years we’ve been home to Playground Squad UK, a top European gaming school, and with Fabrik, Boomdash and SIGTRAP Games joining the fold we are fast becoming recognised as an important base for the games industry in Manchester.

“Gaming is another significant digital sector for The Sharp Project, as well as for Manchester as a whole, and we want to play our part in developing the sector and creating jobs for local people.”

New tenant Boomdash Digital is a free to play mobile publisher, which helps finish and shape existing games to make them more commercially viable.

Providing publishing solutions to indie developers of all shapes and sizes, they enable them to compete with big publishers and studios. 

Steve Tagger, head of publishing and co-founder of Boomdash Digital, said: “We're focussed on the monetisation, marketing, and publishing of Free to Play mobile games to engaged communities.

“Working closely with the teams, we simplify the business of Free to Play game publishing, helping developers to improve their gameplay, engagement and monetisation strategy. We make people want to pay to play because they enjoy the experience and really see the value.

“Player engagement is key to this and through our involvement in a game we look to increase retention rates, player conversation and Life Time Value of players across the board, to dramatic effect.”