Brothers raise a glass to growth

Brothers raise a glass to growth

A Manchester-based craft brewery run by seven brothers has launched an audacious crowdfunding campaign to raise £150,000 as it looks to create jobs and open its own craft beer bar in the city.

SEVEN BRO7HERS, housed at Waybridge Enterprise Centre, currently sells its beers across the UK through Carringtons and Booths and is also in advanced talks to supply leading supermarket Tesco.

Inspired by the craft beer scene in Oslo in the early 00’s, brothers Guy, Keith, Luke, Daniel, Nathan, Kit and Greg McAvoy launched the business back in 2014 in a bid to bring the concept to the North West.

Speaking to BQ, Keith said: “We have always loved making beer but just never gone on to the next level. The inspiration came from the brew scene in Oslo and our intention was to open up a brewpub first. After looking around and seeing how amazing Brewdog and Camden were doing we decided to go for the brewery first and then the craft beer bars. “

Two years on, the business has grown steadily and is now embarking on its next phase of growth as it looks to finally open its craft beer bar in Manchester and increase its brewing capacity. To fund this expansion, the firm has launched a crowdfunding campaign via Crowdcube in a bid to raise £150,000.

Speaking about the campaign, Keith said: “It was always our intention to bring in the crowd. We have opened our brewery doors to the public since we started two years ago and it's really important to us that everyone who comes and enjoys the craft beer, live music and local street food feels like they're part of a club - our club, our family.”

A key part of keeping this family ethos intact is the introduction of the brewery’s own craft beer bar, which the brothers believe will bring customers even closer to the brand.

“The SEVEN BRO7HERS Craft Beer Bar in Manchester has been a long time in planning,” said Keith. “We've learned a lot with this first bar and so the second should come along with a little more ease.

“It's based in Ancoats which is an up and coming part of Manchester. Northern quarter is brimming and the new area in Ancoats will be perfect for residents in that area with new places opening all the time. There are restaurants, cafes and bars now. 

“Our bar will be an extension to the brewery - we're intending to transfer the vibe and feel from our Salford brewery to the bar - it's what everyone wants and expects.” 

And the company’s expansion doesn’t stop there. If the campaign is a success and all goes to plan, the brothers have ambitious plans for the future.

Keith concluded: “We're very ambitious. And we have big plans. Yes we're taking risks but if you want to achieve what you set out to do then taking risks is part of that.

“We'd like to continue expanding the brewery and opening more bars. Who knows where it will take us but we're certainly looking forward to the journey along the way!”

To find out more about the crowdfunding campaign, click here.