Tourism boosts Liverpool City Region

The number of tourists visiting the Liverpool City Region and the number of people directly employed by the sector has continued to grow, according to new research.

Liverpool City Region’s Visitor Economy now supports over 50,000 jobs and generates income in excess of £4bn, the figures show.

The region also attracts over 56.5 million day visitors annually, and the number of staying visitors has risen to almost five million.

These figures are published by the STEAM (Scarborough Tourism Economic Activity Monitor) model which is used throughout the UK tourism industry to measure economic impact of the Visitor Economy.

Peter Sandman, head of visitor economy for the LEP, said: “These figures are not only encouraging but also show a confidence in the city region.

“The significant increase in visitor spend reflects the quality we have to offer across the board covering both culture and leisure.

“The rise in visitor economy employment is particularly positive as well as visitors coming for business – a market with potential for even more growth.”

Headline city region-wide figures show:

• 7% increase in economic impact from £3.8bn in 2014 to £4.094bn in 2015
• 5% increase in total visitor days from 66.73m in 2014 to 69.99m in 2015
• 5% increase in total visitor numbers from 58.72m in 2014 to 61.49m in 2015
• 5% increase in day visitors from 53.89m in 2014 to 56.54m in 2015
• 4% increase in total employment from 49,006 in 2014 to 50,994 in 2015

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  And for Liverpool alone:

  • 8% increase in economic impact from £2.53bn in 2014 to £2.72bn in 2015
  • 9% in staying visitor days from 5.95m in 2014 to 6.46m in 2015
  • 5% increase in total visitor days from 36.3m in 2014 to 38.2m in 2015
  • 5% increase in total employment from 31,884 in 2014 to 33,348