The number of tourists visiting the Liverpool City Region and the number of people directly employed by the sector has continued to grow, according to new research.
Liverpool City Region’s Visitor Economy now supports over 50,000 jobs and generates income in excess of £4bn, the figures show.
The region also attracts over 56.5 million day visitors annually, and the number of staying visitors has risen to almost five million.
These figures are published by the STEAM (Scarborough Tourism Economic Activity Monitor) model which is used throughout the UK tourism industry to measure economic impact of the Visitor Economy.
Peter Sandman, head of visitor economy for the LEP, said: “These figures are not only encouraging but also show a confidence in the city region.
“The significant increase in visitor spend reflects the quality we have to offer across the board covering both culture and leisure.
“The rise in visitor economy employment is particularly positive as well as visitors coming for business – a market with potential for even more growth.”
Headline city region-wide figures show:
And for Liverpool alone: