Discussions over the sale of Liverpool Gin at the airport began following the acquisition of the brand earlier this year by Huyton based Halewood Wines & Spirits, the UK’s leading independent drinks manufacturer and distributor.
An agreement soon followed between one of the world’s leading travel retailers - World Duty Free, a Dufry company - who have operated the tax and duty free stores at the airport for many years and Halewood, to stock the famous Liverpool Gin on their shelves.
The deal marks the first time the locally produced gin, which is produced in limited batches at a site in Huyton, has been available for passengers to purchase before flying out of LJLA.
Simon Roffe, who manages Halewood’s travel retail business, said: “This is a fantastic example of partners at the airport working together to offer customers a premium product reflecting the history and heritage of a great city.
“World Duty Free at LJLA is the first airport retailer in the world to stock Liverpool Gin. Hopefully this will be just the start of our collaboration.”
David Taylor, LJLA’s interim commercial manager, added: “It’s great to be able to showcase award winning local products such as Liverpool Gin here at the airport and to offer the millions of passengers flying out from here the opportunity to purchase it as they pass through.
“This is a great example of how we want to support local businesses whilst helping each other at the same time.”
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