The UK’s second largest pureplay online retailer is opening a new hub at 111 Buckingham Palace Road, which will host colleagues working across data, eCommerce, IT, product and brand.
The 25,000 sq ft space, which will open next summer, will have capacity for up to 250 colleagues.
The workforce will comprise a mix of new hires, existing colleagues, and some who will split their time between London and the company’s head office in Liverpool.
The announcement follows Shop Direct reporting in September a fourth consecutive year of record sales and underlying pre-tax profit (PBT) in the 53 weeks to 30 June 2016.
The group grew underlying PBT by 43.6% to £150.4m and sales by 4.3% to £1.86bn, with 62% of online sales originating from mobile devices during the period (2015: 56%).
Alex Baldock, group CEO at Shop Direct, said: “We need to keep innovating to meet the ever-changing needs of our customer. That’s why we’re opening this fantastic new hub. The new space will reflect everything we stand for and are striving for.
“It’ll help us attract even more of the best people and get even closer to our existing partners, as well as forge important new partnerships. But above all it’ll be a place where our colleagues will have the space and facilities to thrive, delivering new innovation every day to help us continue making good things easily accessible to more people.
“There’s lots of work to do before we open, but I can’t wait to see the collaborative, digital workspace we’ll create.”