North West musicians headline SXSW trade mission

Merseyside band She Drew The Gun

North West musicians headline SXSW trade mission

A Department for International Trade trade mission is taking two of the North West’s most promising musical talents to SXSW festival in Austin, Texas.

More than 40 bands and businesses from the North West, North East, and Yorkshire and the Humber, are on the mission to the global event from 10th to 19th March 2017

SXSW consists of three sets of activities:

  • SXSW music festival – the largest festival of its type in the world, due to showcase more than 2,200 acts from the unsigned to superstars - and conference;
  • SXSW film festival and conference for film makers and distributors, screen writers, actors, agents, film crews and fans;
  • SXSW interactive conference for web and game developers, programmers, bloggers, investors and inventors and tech and new media.

She Drew The Gun – a Merseyside fourpiece offering “dreamy lyrically evocative psych-pop from the banks of the Mersey” – make their live debut in the USA with a performance at the British Music Embassy on during SXSW 2017.

The band confirmed themselves as one of the UK’s hottest new bands when they played on the John Peel Stage at Glastonbury after winning over the judges at the Emerging Talent Competition in 2016. They have also enjoyed the continued support of BBC Radio 6, which made the band’s debut album, Memories of the Future, their Album of the Day upon its release.

Lead singer and songwriter Louisa Roach said: “We can’t wait to head off to SXSW and play for an American audience for the first time. The festival has always captured our imagination and we’ve heard it’s a fantastic opportunity for bands in our position. Getting the opportunity to play at the celebrated British Music Embassy is perfect for She Drew The Gun. We’re hoping to use the opportunity to launch our career in North America and secure a release for our debut album.”

Joining She Drew The Gun at SXSW is Stockport’s Findlay, a 25-year-old singer-songwriter whose music fuses pop-rock melodies with challenging, satirical lyrics.

Findlay has previously toured with Jake Bugg, The Courteeners and Brandon Flowers and her debut appearance at SXSW will come shortly after the international release of her first album in early March. Findlay said: “I’ve heard so many great things about the festival and there's a lot of opportunities to be found, I'm hoping to meet some great people and see other artists perform.” 

She anticipates that the festival will provide her with means to advance her career Stateside: “My main purpose for the US is to play my first showcases there, I'm hoping to find a live agent and make some important contacts in America as I've just signed to The End records in the US as part of my record deal with BMG in Europe.”

Clive Drinkwater, regional director for the North West, said: “The North West has an illustrious musical history, and the music and entertainment sector is an increasingly important contributor to the economic well-being of the Northern Powerhouse region.

“This mission allows us once again to showcase the burgeoning talent in those areas to a global audience at SXSW as the world’s premier event for creativity.”