Back row: apprentices Jessica Wilbraham, Courtney Green, Jack Whalley; Front row: Phil Jones, Louise Marshall, Keith Howe
Senior directors from Greater Manchester-based ICT firm Brother UK are swapping the boardroom for apprentice roles as they highlight the importance of investing in future talent.
The group – managing director Phil Jones, infrastructure and shared services director Louise Marshall and supply chain and service director Keith Howe – took up roles as apprentices specialising in digital and social media, business administration and electronic engineering.
Brother UK is a leader in developing young people. It has offered apprentices at its Tameside HQ since July 2014 and has pledged to increase apprentices to make up 5% of headcount by 2019.
Phil Jones said: “Our job swaps are not just for fun. They allow our senior leaders to better understand our apprenticeship programme and how it could be enhanced while also underlining to our apprentices how crucial they are to the future of Brother UK.”
Alongside the job swaps, Brother is hosting 50 students from schools across Tameside who are part of the firm’s Big Brother mentoring programme.
The initiative encourages young people to consider career opportunities in the STEM (science, tech, engineering and manufacturing) fields and provides students with work experience in one of the North West’s leading employers.
Phil added: “At this stage in their development young people need real-life experience in business, not only because it boosts their credentials for further education or work but also so they can begin to shape their thoughts about future career direction.
“But this absolutely works from our perspective, too. Millennials have invaluable digital, communication and social skills that are essential for our market.”