Entrepreneur Jane Hallam has launched an innovative new clothing business, helping women who suffer from symptoms of the menopause.
Jane, from Stockpot, has designed the Esteem – No Pause range of clothes using a technical high performance fabric from Italy. The material allows air to circulate to alleviate the discomfort of excessive perspiration, including menopausal hot flushes.
The debut collection includes vests, slip dresses, pyjamas, palazzo pants and knickers, all of which are suitable for exercising, lounging and sleeping.
Jane’s using a £25k loan from Business Finance Solutions (BFS), which she’s investing in the initial production run which will be manufactured by one of the UK’s leading lingerie manufacturers, AJM Sewing.
The brand was launched to the trade at the Moda exhibition in February via Lingerie Insight magazine, and Jane now plans to exhibit at trade exhibitions in London, Paris and Las Vegas.
A male range of clothing is currently in development and Jane is also researching a pregnancy collection, a transgender range and a line of bedding.
Jane said: “The team at BFS immediately saw the potential in Esteem and has really supported me in taking the business to the next level where we can build our brand awareness and get the range in front of the right trade audience and buyers.
“75% of women experience nightsweats during the menopause and, as a sufferer myself, I couldn’t find anything to keep me drier that wasn’t shapeless and old-fashioned. There is a growing awareness and willingness to talk about the impact of the menopause, led by women in the media from Kirsty Wark and Zoe Ball to Jennifer Saunders.”
Roger Seddon, head of lending at BFS which is part of the Manchester Growth Company, said: “Jane has created a niche product that will help millions of people and has the potential to expand into many other markets in the future. She took a big leap of faith to launch the business in 2015, leaving a full time job to do so, and has already had a hugely positive reaction to the range from the trade.
“Jane has the passion and expertise to make Esteem a big success and is at a stage where she needs an injection of funding to take her business to the next level; something we are delighted to be working with her to achieve.”
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