Greater Manchester Export Fund loan fuels growth for VR business

Clicks+Links CEO Vin Sumner

Greater Manchester Export Fund loan fuels growth for VR business

The Greater Manchester Export Fund (GMEF) is supporting Manchester-based virtual reality (VR) business Clicks+Links with a £160k loan to expand its sales across Europe. 

Delivered by Business Finance Solutions, Business Growth Hub and the Department for International Trade (DIT) which are all part of The Growth Company, GMEF provides access to loan funding and International trade support for both new and existing exporters.

Clicks+Links, which was established in 2000 by founder and CEO Vin Sumner, has offices in Manchester, Amsterdam and Copenhagen and a team of 12 people. The company specialises in building VR and immersive technologies for the business market.

The business has worked on projects for customers including the Co-op, Manchester City Council, Sellafield, and the Crossrail tunnel project in London. It is also a partner on the CityVerve project. Their most recent commission has been the City-Zen project in Amsterdam and Grenoble, for which they developed a game to encourage energy saving amongst young people.

Clicks+Links will use the Export Fund loan to develop further international projects including the LOOPER project in Brussels, Venice and Manchester, which will further consolidate the company’s European presence in the VR corporate market and fund new product development.   

CEO Vin Sumner said: “From being one of the first companies to host virtual concerts, we have established a strong reputation for our innovative work for business and corporate clients. The Export Fund loan will now equip us for the next stage of our European expansion journey, which will see us grow our export sales considerably.

“The immersive applications and digital experiences we create can add hugely to the value of an organisation, from building a virtual reality construction site to creating exciting 3D training and collaborative working programmes.”

Andy Nichols, senior loan manager at BFS, said: “GM is now recognised as a major international hub for VR and gaming and we’re delighted to be able to help Vin and his team to bring those same applications to a much wider commercial and corporate audience.

“The immersive and multi-sensory technology that Clicks+Links has developed is revolutionising the way we do business, both in the UK and globally, putting people into the heart of a remote workplace, new building or event.”