Statiflo expands internationally

Gareth Fry

Statiflo expands internationally

North West engineering company Statiflo has stepped up its international expansion by appointing a raft of new business partners in 11 countries.

Statiflo, which has its headquarters in Macclesfield, has added 16 partners to its network so far this year across Europe, the Middle East, Asia and North America.

The new partners are operating in the United States, Russia, Ukraine, Finland, Slovenia, Kuwait, Saudi Arabia, Hong Kong, the Philippines, Indonesia and South Korea.

Of these, Ukraine, the Philippines and Indonesia are entirely new markets for Statiflo.

The Ukrainian partner is also working on behalf of Statiflo in eight other eastern European countries, including Georgia, Belarus, Moldova and Azerbaijan.

The company, which has subsidiaries in the US and Germany, designs and distributes static mixers and other chemical process equipment.

It supplies the water and wastewater treatment industries, oil and gas, petrochemical, food, pharmaceutical, pulp and paper sectors.

Statiflo’s mixers are used in the production of everyday goods ranging from beer, wine, ice-cream and yoghurt to cosmetics, medicines, detergents and nail varnish.

Its products are now used in more than 80 countries and the group has annual revenues of over £5m, with about 60% generated overseas. Statiflo employs 24 staff.

Its recent expansion means it now has a presence in a record 34 countries.

The developments come at a time when international sales are soaring amid high levels of government spending around the world on infrastructure investment and a focus on improving the quality of drinking water.

Recent six-figure orders have included ones from South Korea, the Philippines and the United Arab Emirates for mixers for water treatment plant upgrades.

Managing director Gareth Fry, who in 2016 acquired a majority stake in Statiflo from founder and chairman John Baron, said: “We’ve adopted a proactive sales approach following the buyout, as we see overseas growth as a key part of our strategy.

“There are plenty of opportunities out there for our growing sales team to win more business, and recruiting more business partners is another demonstration of our overseas expansion programme.

“They are the best route to market as they have a tremendous amount of local industry knowledge, and having them on board reduces language or cultural barriers.

“They are able to work with quality products that they are proud to sell, as our static mixers are highly efficient, straightforward to use and require no spares or servicing, as they have no moving parts.”