Tech startup GoodBox, which has developed technology that allows people to make contactless charity donations, has announced a £2.4m investment round on equity crowdfunding platform Seedrs.
This follows new partnerships with the Church of England and Imperial Health Charity, as both establishments roll out the technology in 12 UK cathedrals, five hospitals and seven of the 10 most visited museums in the UK.
Founded in 2016 by former investment banker Andrew O’Brien and Francesca Hodgson, who has over a decade of experience in the charity sector, GoodBox harnesses the latest technologies to effortlessly connect causes with donors. Their flagship product, The GoodBox, modernises the coin collection box.
The amount of cash spending in the UK has dropped by £14bn in the last ten years and this number continues to decline. On the other hand, the charity sector still depends on cash donations. As the amount of cash being spent drops in the UK, so does the amount of cash being donated.
Many charities do not offer contactless paying as the technology is expensive to build in both time and money. GoodBox aims to solve this problem with its bespoke donation boxes.
These standalone boxes replace traditional large glass coin boxes or counter-top collection jars. With a 12” screen playing specially curated content for that charity, as well as a battery life of one week, GoodBox is designed to engage visitors in a non-intrusive yet compelling way. The Natural History Museum, since launching with GoodBox in June, has enjoyed a 20% increase in overall donations.
Karl Roberts, head of visitor experience at the Natural History Museum, says: “GoodBox has provided us with more than a contactless donation solution, they also come with an understanding of our industry and what compels visitors to donate. By partnering with GoodBox we have been able to work quickly and collaboratively to deliver a flexible and hassle-free option to our many visitors who no longer carry cash but wish to donate. The success of our initial trial has given us the confidence to continue with this exciting company and has increased our donation revenue significantly without negatively impacting our cash donations.”
Ian Lush, CEO at Imperial Health Charity, says: “We’re delighted to be partnering with GoodBox to introduce a box in the children’s outpatients’ department at St Mary’s Hospital this week and we look forward to rolling out the boxes across the other hospitals we support in the coming months.”
Andrew O’Brien, CEO and co-founder at GoodBox, says: “It has been three years in the making but we’re finally there. We are building a business that fulfils charity needs, but also addresses some of the major inefficiencies that persist within the sector. Although our journey begins with the charity sector, we’re by no means limited to it. From conversations with the English National Ballet to Manchester City FC, Royal Parks to Chichester Cathedral, GoodBox is ready to take off. We are excited about the next phase of our journey with this round of investment on Seedrs.”
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