North West-based CircleLoop, a cloud-based phone system for business, has announced it is set to scale operations, having secured an initial seed funding round of £1.5m.
This start-up is aiming to take on traditional telecoms providers with its Software-as-a-Service approach and self-service applications. The company’s founders, Damian Hanson and David Hague, believe the product’s efficiency and adaptability will challenge existing market offerings.
Damian Hanson said: “We believe the telecoms market in the UK remains painful and unnecessarily expensive for many businesses. With CircleLoop, we believe we’re developing something that will be truly different in the market. At last, there’s a telecoms challenger that will confront the ‘norms’ we have, until now, just had to accept.”
CircleLoop allows people to use applications on their existing desktop computers and mobile devices, turning them into an instant business phone system. Commercially, CircleLoop remains competitive by offering its entire system with unlimited outbound calls for just £15 per user in a pure SaaS month-to-month flexible model.
Having been in beta for most of 2017, CircleLoop is now on-boarding new customers quickly, having recently released its new desktop apps for Mac and Windows and launched improved UX in its iOS and Android mobile apps.
It is planning to use its funding to accelerate its growth in the UK market, integrating CircleLoop into other complementary SaaS products, starting with a core focus on CRM tools. It has also recently introduced other in-demand features such as contact synchronisation, internal call transfer, international call reach, conference calling, team productivity, and expanded use of machine learning.
The business is also making significant headway with hefty partnership deals. It recently joined forces with leading e-commerce platform EKM - which hosts a fifth of Britain’s online shops - to become its preferred telephony partner. Through its partnership with CircleLoop, it is now able to offer professional business telephony to its 25,000 customers.
Co-founder David says: “Whilst we are just getting started with our vision for CircleLoop we believe we have already developed something which is being welcomed in the market and we look forward to working closely with our valued customers and partners to make CircleLoop a next generation telco.”
CircleLoop has undergone a raft of additional new changes to facilitate its growth plans. Its founders have invested in a new, modern HQ in Rossendale, Lancashire, boasting chill-out areas, table tennis and a fully-equipped gym. In addition, a number of senior management hires have been made. Sean Ingham joins as technical manager, Matt Cowell as head of marketing and Ben Jemison as general manager.
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