Manchester City photographer teams up with England Number One to develop travel selfie app

Manchester City photographer teams up with England Number One to develop travel selfie app

Sports photographer Sharon Latham has collaborated with Manchester-based tech group, Apadmi, to create an app that guides you around the globe and helps take the perfect selfie.

After gaining support for the idea from England footballer, Joe Hart, Sharon created Selfie Guide to give travellers, holiday makers and selfie-takers the tools they need to create a picture-perfect self-portrait at some of the most popular selfie spots across the globe.

Sharon, from Lancashire, has been a professional photographer for over 20 years, and has travelled the globe to take official photos of Manchester City Football Club and musicians like Noel Gallagher, The Stone Roses, Bruce Springsteen, Coldplay, Muse and Bon Jovi. She has had her media published on the likes of the BBC, ITV and Sky.

Noticing the abundance of poorly taken selfies, she decided to make an app that not only directs users to the perfect selfie location, but then also provides the ideal filters and positioning lines to help the user construct the image correctly.

Having no previous experience with mobile technology, Sharon approached mobile technology group, Apadmi, to design and build every element of the app.

After travelling across the globe covering 22 locations in six months, Sharon fed back every detail of her experience to Apadmi, which converted every picture, coordinate and location into 22 amazing guides to help people discover the likes of Paris through to Gold Coast Australia. Apadmi worked closely with Sharon and Joe Hart from start to finish, from the initial concept to the technical build, branding and logo.

Sharon Latham said: “When I came up with the idea for Selfie Guide, I wanted to help people create great imagery. It’s taken a few months to perfect, but I couldn’t be happier with the result.

“The team at Apadmi helped me to realise this idea to the fullest potential, and they added the fun features and design elements that make this app a unique, useful, engaging experience for everyone who uses it.”

Apadmi CEO, Nick Black, added: “We’ve been building apps and working with mobile solutions for years, so we’re used to people coming to us with just an idea and bags of enthusiasm wanting to build something great.

“We’ve loved watching this app unfold into the useful tool it now is for budding photographers, and we’re excited to watch it grow.”