Manchester-based movement direction and choreography company, JK Dance, has undergone a name change and rebrand and moved its offices to MediaCityUK.
The change comes as part of the company’s strategy to forge closer links and continue to win more work from the TV and film industry.
The company, originally founded and headed up by creative director Julie Kavanagh – has made two new senior appointments and will now benefit from the expertise of Lynsey Hulme who is the founder of experiential events company Maynineteen, and Lucy Menghini former marketing director at Social Chain, who joins as head of marketing.
Life in Motion already boasts an impressive show reel of TV drama and ad credits, the most recent being the Warburtons ‘Pride and Breadjudice’ advert with Peter Kay and the opening dream sequence in this season’s Cold Feet. The business has also worked with brands such as Gucci, Coors, Corona, McDonalds and Nintendo.
Life in Motion’s creative director, Julie Kavanagh said: “We have made significant changes to the business, changes that are set to take us to the next level.
“We’re not a dance agency, nor do we represent dancers and choreographers. We’re a creative force. We’re about vision and ideas first, and exceptional execution second. It’s not just about dance routines… our work focusses on bringing stories, brands and characters to life using physical language in new and innovative ways.”
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