Northern Powerhouse Minister and Manchester Airport CEO Andrew Cowan launch the £5m campaign
Manchester Airport has kicked off a £5m drive to boost the international profile of the North, to show what makes the area a great place to trade with, invest in and visit.
The airport aims to showcase the businesses and attractions to the 27.8m passengers who pass through its terminals each year, travelling to locations ranging from Boston to Beijing, Houston to Hong Kong and Singapore to San Francisco.
Worth an estimated £5m over the course of the next year, the campaign will see the airport work with leaders in each of the Northern regions to identify the things that best represent their global strengths.
As well as being displayed across the Manchester Airport campus, the stories will be promoted via a tailor-made social media campaign, both in the UK and around the world.
Northern Powerhouse Minister Jake Berry visited the airport to launch the drive and met with a series of leaders from across the North to find out more about their international exploits. This included exporting businesses, tourist attractions, retailers and universities.
He said: “We are proud to work hand-in-hand with Manchester Airport to open a new frontier for the Northern Powerhouse. The success of the Manchester–Beijing route, and the new direct flights to Seattle opening up later this year, reinforces our shared vision of having a super-connected global North bringing the Northern Powerhouse to the world and the world to the Northern Powerhouse.”
Manchester Airport CEO Andrew Cowan said: “Manchester Airport has a critical role to play in driving growth across the North by connecting it to the world’s most important markets.
“It is this connectivity that will enable businesses to export their products and services to economies in all corners of the globe, and that will bring tourists, investors and students to our Northern towns and cities.
“As well as providing direct access to more than 210 international destinations, we are always eager to promote the collective strengths of the North to those travelling through the airport, whether that be for business of leisure.
“That is why I am looking forward to working with our colleagues across the North to showcase the things that combine to make this a world class place to visit and do business with.”
The Minister unveiled images showcasing some of the North’s leading universities and sites of natural beauty, such as the Lake District. Others pointed to the £54.5bn of exports done by Northern businesses each year and images linking the likes of Bradford to Beijing, Liverpool to Los Angeles, Manchester to Madrid and Teesside to Texas.