Brand, web and campaign agency, Cube3, will be reaching new heights after winning a contract with Merlin Entertainments Blackpool Cluster.
The new brief will see Cube3 create and deliver a creative strategy for The Blackpool Tower’s five attractions, including The Blackpool Tower Dungeon and Ballroom.
Blackpool as a destination has enjoyed renewed interest following the BBC’s hit show Strictly Come Dancing, so it’s management team have enlisted the expertise of Cube3 to raise the profile of all seven attractions and all they have to offer.
Louise Forder, senior marketing manager at Merlin Entertainments Blackpool Cluster said: “The Blackpool Tower is a truly loved national landmark but we really want to take the opportunity to shout about all the seaside town has to offer and raise the profile even further.
“The team at Cube3 really impressed us on their understanding of our brand and what it is we are offering. They truly demonstrated how the team will strategically target various audiences while having fun with the brand. We are excited for this next chapter and seeing how Cube3 can elevate us to the next level.”
After the competitive pitch process, Cube3 will be focusing on generating online bookings, promoting the attractions and Blackpool as a destination both locally and nationally.
Mark Bailey, managing director at Cube3 said: “Winning this account is a real highlight for us. We have a really strong proven track record at delivering creative strategic campaigns within the leisure industry. With attractions like The Blackpool Tower and The Blackpool Tower Dungeon we know we can do an amazing job and we can’t wait to put the spotlight firmly on these historic