Manchester-based fashion brand Missguided has partnered with AZADEA Group to expand into the middle east.
The fashion brand has enjoyed global success since launching in the UK in 2009, selling women’s clothing over digital platforms. Last year the brand opened its first physical shops, with outlets in Kent’s Bluewater shopping centre and Westfield Stratford in east London.
Missguided will now enter the Middle East market by opening an extensive expansion plan to key regional markets such as the UAE, Qatar, KSA, Kuwait, Bahrain, Jordan, Lebanon and Egypt.
Nitin Passi, CEO & founder of Missguided Limited commented: “We are thrilled to introduce Missguided to the Middle East with a forward-thinking and creative fast-fashion experience. Alongside our partner AZADEA, we will deliver a multi-touchpoint shopping journey with unique fashion concepts for every element of life.”
Said G. Daher, chief executive officer, AZADEA Group, said: “We are proud to be the chosen partner to establish Missguided’s presence across the Middle East. Delivering differentiated concepts has been a core mission of ours for the past 40 years, and our partners are essential for making this happen. With our shared values, millennial mindset and organisational excellence, we will create an exceptional lifestyle experience for our customers.”
The AZADEA Group has been operating across the Middle East & North Africa for 40 years and currently owns and operates over 50 leading international franchise concepts in fashion & accessories, food & beverage, home furnishings, sporting goods, multimedia, and beauty & cosmetics.
Our BQ Bulletin emails will land in your inbox at 7.30am, Monday to Friday, with a mix of the latest local business news, national news, and features to inspire you. Sign up here!
Click here to read our privacy statement