Manchester Airport has launched a new marketing campaign to attract passengers from Northern Ireland to its long-haul network.
The campaign aims to target the 135,000 passengers a year that currently connect to long haul routes via other UK airports and raise awareness of the extensive long-haul network available from Manchester.
As part of the campaign, the airport has joined forces with Tayto, the Northern Ireland crisp brand, for a 10-week campaign to promote the long-haul network and offer their customers the chance to win a holiday.
The airport is also targeting passengers with out of home advertising, national radio and a PPC campaign.
Patrick Alexander, head of marketing for Manchester Airport, said: “We know that people from Northern Ireland want to travel to long haul destinations across the world and currently have to connect via other airports in the UK. This campaign aims to raise awareness of the extensive long haul network we offer via Manchester with easy connectivity from Northern Ireland.
“Our research has shown that our consumers enjoy trying new tastes and are becoming increasingly attracted to flavours inspired by international cuisine and ingredients. In response to this, we developed the new limited edition ‘Taste of Abroad’ flavours for Rough Cuts,” says Elly Hunter, Tayto marketing director. “This strive towards global tastes and trends, combined with the target market’s love to travel, created a perfect fit for a partnership with Manchester Airport for this campaign."
Our BQ Bulletin emails will land in your inbox at 7.30am, Monday to Friday, with a mix of the latest local business news, national news, and features to inspire you. Sign up here!
Click here to read our privacy statement