Paul Bailey, David Newton and Antonio Giansante of BGN
Greater Manchester-based dairy company Lancashire Farm has witnessed a boost in sales after BGN delivered a makeover for the brand.
It comes after Lancashire Farm, founded in 1984, had become the first UK yoghurt brand to commit to using exclusively free-range milk.
Initial figures show that sales have risen 30% since the new BGN-designed packaging and launch of Free Range hit shelves at the start of 2018.
Brand-led strategic design agency BGN also refined all aspects of the Lancashire Farm brand, bringing the free-range message front and centre, as well as completing an overhaul of the packaging design that launched earlier this month.
Jack Morrison, brand manager at Lancashire Farm Dairies, said “As the first UK yoghurt brand to commit to using exclusively free-range milk it was crucial we entrusted a team who could deliver that creative proposition.
“Antonio, Paul and the rest of the team behind BGN were naturally the best fit for this next evolution of the brand. What they have delivered is a well-executed and relevant creative which ultimately has given us a key vehicle to communicate and celebrate Free Range on pack.”
The Lancashire Farm family produce high quality, natural yoghurt with locally sourced, free-range milk and is aiming to become the no.1 natural yoghurt brand in the UK.
Over the past three years the company and brand has grown by 96%.
BGN founder and operations director Antonio Giansante said “The Lancashire Farm brand is one that’s been close to my heart for many years now and this next phase of the brand’s lifecycle is a very exciting one.
“In Free Range, we now have a clear differentiator in a competitive market. Early signs with regards to sales look great and I’m looking forward to seeing the financial results throughout the next six to 12 months.”
The work with Lancashire Farm comes after a successful first year in business for BGN, which is based at NEO.
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