Figures show Liverpool City Region’s visitor economy is now worth over £4.5bn and supports over 53,500 jobs.
Liverpool remained the fifth most visited destination in the UK for overseas visitors, according to the latest independent research for 2017 commissioned by the Visitor Economy Team at Liverpool City Region Local Enterprise Partnership (LEP).
The region welcomed over 64.2m visitors to the region – a 2.7% increase. This comprised of 59m day visitors (up 2.8%) and 5.3m staying visitors, up 2.6% on the previous year.
Liverpool alone saw a 1.9% increase in visitor numbers.
These figures are published by the STEAM (Scarborough Tourism Economic Activity) model, which is used throughout the UK tourism industry to measure economic impact of the visitor economy, and International Passenger Survey. The results are calculated using a range of tourism inputs including hotel occupancy, transport figures, attractions attendance figures and event figures.
Placed in wider context, Visit Britain’s annual summary, shows an increase of 4.3% in inbound tourism visits in the last year, with the City Region recording nearly 3% growth in 2017. However, the City Region has enjoyed nearly 3% growth in the number of days that visitors stayed, whilst the rest of the UK saw a fall of 1.3% on average.
The international appeal of high profile events across the region such as the Open Golf Championship in Sefton to The River Festival in Liverpool, coupled with an annual uplift of 3.5% in the average income per occupied room (ADR) across the year will also have contributed to the positive impacts recorded in 2017.
Peter Sandman, head of visitor economy for the LEP, said: “In the ten years since Liverpool became European Capital of Culture, the city, and region as a whole has seen the visitor economy experience a healthy growth and the sector continues to contribute significantly to the region’s economy.
“It is particularly encouraging to see our overseas visitors staying longer, as well as the number of jobs supported by the sector continuing to grow - which covers a wide range of employment options across accommodation, food and drink, recreation and retail.”
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