Dave Francis and Adam Rogers, new Kellars’ area sales manager for West and East Lancashire and Cumbria, at the Kellars’ national flooring show stand.
Greater Manchester-based carpet wholesaler Kellars has announced ambitious growth plans following a major investment in the company.
The private investment recently led to Kellars unveiling its new brand at the 2018 national flooring show in Harrogate.
The company, which was established in Stockport in the 1950s, used the flooring show to reveal its new growth strategy, which will see it extend its reach from its traditional base in Greater Manchester, to surrounding areas such as Merseyside, Lancashire, Cheshire, North Wales and Cumbria.
This is being made possible by an initial investment of over £1m in new stock, staff and infrastructure.
Spearheading the growth of business will be new commercial director Dave Francis, who has joined from Hadfields - which is part of the Headlam Group, Europe’s largest distributor of floor coverings.
Mr Francis, who was at Hadfields for 26 years and was instrumental in increasing turnover from £7m to £24m at the company’s site in Stockport, is being joined by nine other new staff, taking the total employed by Kellars to 20 people.
He said: “We used the recent national flooring show to officially introduce the new-look Kellars to the flooring industry in the UK.
“The company has been in the wholesale carpet business for a long time and is well regarded and respected in the industry.
“Our goal is to grow Kellars across the North West by considerably increasing our customer base.
“We are doing this by massively increasing the products we provide to our retail customers, including offering much wider ranges of laminate flooring, luxury vinyl tile and artificial grass, so we are able to offer our retailers a one-stop-shop solution for all their flooring needs.
“At the same time, our prices will ensure we also remain very competitive in the marketplace.
“These are exciting times for Kellars as we move into a new era for the business.”
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