The long-awaited transformation of a key city centre location has now begun, paving the way for new jobs and the creation of a green artery through the city.
The £12 million investment of the Kingsway has been welcomed by businesses in the city as Swansea Council starts the process of transforming the route into a new 'digital district'.
The news is the first real step in the regeneration of the city centre which was laid out as part of the City Deal.
The move comes on the back of other major new private sector developments in the Kingsway area which will help transform the city centre.
Rob Stewart, leader of Swansea Council, said: “This is real progress and it's something people can see happening.
“It is not an artist impression but the first step in the transformation of our city that will benefit generations to come.”
Under the scheme, Swansea's Kingsway will be turned into a city park incorporating new public areas, landscaped parkland, cycle tracks and a two-way single lane vehicle route along with the creation of wider pedestrian walkways.
Secured by the Swansea Bay City Region for South West Wales, the Swansea Bay City Deal includes funding from the UK Government, the Welsh Government, the public sector and the private sector.
Cllr Stewart continued: “As well as this development on the Kingsway itself, we are in the process of appointing a design team to develop the Digital Village.
“We can see the public sector confidence in the area is driving private sector confidence with work already starting on the student development on the Kingsway and the Loosemore's redevelopment to come.
“We want to transform the city centre into a vibrant and bustling centre for business and leisure.
“The investment in the new city green artery and new traffic system will prepare the Kingsway for its transformation into the Digital District as we start to deliver the £1.3bn City Deal projects.”
Swansea BID chair Juliet Luporini also emphasised the point that businesses in and around the Kingsway would be operating as normal throughout the redevelopment.
She said: “It is important that we continue to support the businesses along the Kingsway, Orchard Street and beyond during the delivery of this important scheme - it will be very much business as usual for them during these works - so we encourage shoppers to continue supporting them throughout, while our new Swansea City Centre takes shape.”
The Kingsway Infrastructure Project includes £4.5 million of WEFO funding which will assist with the demolition and refurbishment of buildings along the route.
The transformation will also see a return of two-way traffic routes along the Kingsway and surrounding roads.
Cllr Stewart added: “The support we're getting via the Welsh Government's Wales European Funding Office (WEFO) will help us create more public leisure space in the city.
“This will help to attract jobs and investment and to support the new city centre we are building, and also importantly simplify traffic flows across the city centre and make it easier for people to get from east to west.”