Bcharmd was founded in 2009 in Tynemouth Market and is now sold in more than 500 boutiques and department stores worldwide.
After occupying premises in Newcastle’s Shakespeare Street for the past four years, the company has expanded into a new unit in the city’s Central Arcade.
The business will be retaining its previous home as its headquarters and design studio. It now employs nine people and is poised for further growth after significant investment in its revamped website and digital offering, which attracts customers from as far afield as Australia and Canada.
Founded by Stephanie Milburn, Bcharmd produces a range of jewellery made from semi-precious stones. Stephanie, who is creative director of the business, continues to hand-make the prototypes of each design, and her husband Lee heads the commercial arm.
Stephanie said: "We have grown so much since the days when I would be out in all weathers at Tynemouth Market, making every piece of jewellery myself, working every minute that I had to make a success of the business I gave up my job for – in the last few years, it’s taken on a life of its own.
"We reached the point where we were so tight on space in Shakespeare Street, it made sense to move the boutique elsewhere. I couldn’t think of a better place for us than Central Arcade. We aren’t suited to being on a high street or in a traditional shopping centre, so this is ideal for us.
"It’s a really exciting time for all of us at Bcharmd. As well as the relaunch of the website and the opening of our new boutique, we continue to break into new parts of the world and secure new luxury stockists. We are a very proud North East business and it’s perfect that we can operate internationally from where it all began."
Cheryl Ball, solicitor in Sintons’ Real Estate team, which supported the move, said: "From starting out as a spare-time hobby for Stephanie, her hard work and determination to succeed has seen Bcharmd become one of the leading fashion jewellery brands in the UK. Bcharmd is a true North East success story and we hope their new flagship store in Central Arcade helps them to continue on their path of strong growth."
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