Regarded now as the Midlands’ leading jeweller, with an impressive portfolio of luxury timepieces and jewellery brands including Patek Philippe, Rolex, Cartier, Fope, Mikimoto and Chopardto name a few, Rudell showroom has gone through an amazing transformation recently and the results are truly spectacular. The ‘new look’ store is bright, airy and sophisticated and the ‘boutique’ areas are like a sanctuary for those who love the brands that Rudell have the pleasure of representing.
As you enter the showroom, directly ahead is an impressive curved wall with inset display cases which are filled with Rudell’s tasty gems and jewellery. Rudell’s own jewellery collections are housed to show them off to their absolute best. The LED lighting enhances the diamonds and they really shine at their brightest from these displays.
Branded display cases for Tag Heuer, Tudor, Lalique and Chopard are given prominence in this area too and all are crowned majestically by a magnificent crystal chandelier which floods this part of the showroom with light. To the left of the entrance is yet another curved wall with inset display cabinets featuring yet more of Rudell’s creations. A dedicated Fope area houses, quite possibly, the largest selection of Fope gems and jewellery in the UK.
Fope and Rudells have a long and cherished past and Rudells are always willing to showcase the brand to its very best.
Adjacent to Fope is the beautiful Patek Philippe boutique - which oozes Swiss style in a simplistic form. The marble floor and walls, the sumptuous furniture, the decorative wall art and brushed brass display cabinets are simply stunning and sets the scene for the purchase of Patek’s high end watches perfectly.
The showroom also boasts a stylish Cartier area in its trademark Burgundy colour which houses a fabulous collection of the Maison’s timepieces. Mikimoto - the originators of cultured pearls - also have a delightful area adjacent to Rolex allowing them to showcase their finest jewellery. Next to Mikimoto, Rolex have installed a magnificent sales area.
The Rolex ‘Wave Wall’ stands proud and the illumination of this wall gives it a real wow factor when clients see it for the first time. Bespoke display cabinets are filled with the most beautiful watches and this area has a real ‘London look’ to it.
The refurbishment also included new window displays and the array of merchandise is now displayed behind security doors which allows more space for the Rudell team to display their high end jewellery and watches. The window backs now feature beautiful ‘lifestyle’ imagery which shines out across Darlington Street.
The palette of colours used throughout the refurbishment of the showroom is earthy and warm. Creams, beige, warm browns and gold fuse seamlessly to create a welcoming look which exudes quality. The use of natural materials including wood, marble, ceramic and leather is just beautiful. All the Wolverhampton staff are excited and proud of the new showroom and are ensuring that it remains welcoming for clients new and old.
The renovation of the store meant that four staircases had to be removed and this afforded an increase in floor space at ground level and the reconfiguration of the office space on the first floor. Until the redevelopment of the showroom, the first and second floors were all separate as Rudells premises were originally three different shops which Rudell purchased over the years. Although the ground floor was opened up to create one space, all be it on three levels, the first floors of the three buildings were never merged - until now!
A central corridor allowing access to the administration offices, staff room and kitchen area was created. Not only is the working environment for staff greatly improved but also for clients as a VIP room has now been created on the 1st floor. Beautifully furnished with leather sofas and wooden tables, this space exudes the same level of sophistication as the ground floor.
Rudells managing director, Jon Weston, designed the new look showroom and oversaw the redevelopment closely assisted by store manager, Gary Jones. Jon said “from the initial planning of the refurbishment to the completion of what I believe is a stunning retail store to rival any other, it has been nearly two years. I wanted to create a store filled with luxury where our clients will feel pampered and where they will receive the very best of customer service”.
Work commenced in early July and the Rudell team worked tirelessly until the work was completed in late September. Gary is very proud of what has been achieved and said “All of the staff are to be commended for the level of hard work and commitment they all showed. There were days when the showroom was noisy and dusty but the team were great and all pulled together because we could all see the amazing transformation taking place before our very eyes. I really feel that we have now given Wolverhampton a luxury store of which it can be very proud”.
Now the transformation is complete, the Rudell mission statement of ‘Promising to deliver excellence in quality, service and value’ is evident in every detail no matter how minute.
Take a trip to Wolverhampton soon to visit the new Rudell showroom. We guarantee that you will be seriously impressed!
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