Thrifty will now be based at 127-139 Foleshill Road after purchasing the property through commercial agents D&P Holt and will move in at the start of 2017.
Steve Sandford, operations director of Thrifty, said: “We are delighted to make the move to Foleshill Road – it’s a very busy location on one of the best used arterial roads in Coventry.
“Whatever customers need - a larger family-sized vehicle for a day out or they fancy hiring a luxury car for a weekend away, there will be something for everyone.
“We also have our FlexiFleet product to help keep local businesses moving whether they need extra vehicles during busy periods or when a new employee is taken on.
“The whole team is looking forward to settling into the new location and we believe it will be a very positive move for the business.”
Nick Holt, of D&P Holt, said the new location was ideal for Thrifty.
He said: “When it became clear that Thrifty would be relocating in Coventry, we helped identify this as the perfect site.
“It is the right kind of space for vehicle hire, is extremely well located and where they will be highly visible to thousands of potential customers.
“We were very pleased to assist Thrifty with the move and we wish them every success at their new location.”