Fitness clothing brand Gymshark expands

From left to right: Dan Parkin and Dan Abraham from Gymshark with Ben Truslove of John Truslove

Fitness clothing brand Gymshark expands

The fast-growing clothing and sportswear company Gymshark has hit the expansion trail again with help from property agents John Truslove.

Last year the company announced a new headquarters, said to be the biggest letting in Redditch for five years, located at Unit 1, Brooklands, on the Moons Moat Industrial Estate.

The headquarters includes the design, e-commerce, administration and customer service elements of the business.

Now they have added Unit 5, Brooklands, on a five year lease, to house the company’s creative arm – photography, branding, social media and the product team.

The company was launched by former Aston University students Ben Francis and Lewis Morgan who have been able to turn their home screen printing business into a recognisable fitness brand.

Starting in 2012, Gymshark now has over 100 members of staff and international customers in 180 countries, selling over the internet and competing with the likes of sportswear giants Adidas and Nike.

Ben said: “Gymshark is a fitness apparel and accessories brand, manufacturer and online retailer, supported by an ever-growing, highly engaged social media following.

“It has gone from a screen printing operation in a garage, into one of the fastest growing and most recognisable brands in fitness. This growth comes from a devotion to producing innovative, effective performance wear and a commitment to the Gymshark vision.”

The company was supporting in their premises expansion by estate agency John Truslove. Director Ben Truslove said: “It continues to be a remarkable retail success story of which Redditch can be proud.

“We have built a healthy professional relationship with the team at Gymshark, since letting them their HQ. As a result, we were able to agree this deal ‘off-market’, which completed simultaneously with a lease surrender of an NHS Call Centre.

“Gymshark is a fantastic operation which goes from strength to strength.”

Gymshark currently has a turnover of £13 million but the company predicts it will hit over £40 million this year.

Chief Strategic Officer, Paul Richardson said: “We are taking on three people a day at present, 5 Brooklands is 80 per cent full, and we are already looking for more space in the locality.

“It is down to massive growth in the US and Europe – particularly Germany and France. It is about providing what 18-25 year olds want when they go to the gym.”

“Despite the success we have had I believe we still have a long way to go. I’m very excited about the future.”