Private equity firm Livingbridge has announced its investment in Superbike Factory, the supplier of used motorcycles and finance broker.
The deal is being financed from Livingbridge’s Enterprise 2 fund, which raised £220m when it opened in October 2015.
Livingbridge’s investment will support Superbike’s plans to accelerate growth through the opening of a new site in the South of England, it also aims to increase marketing initiatives, create more opportunities for staff, and provide new added value services for its customer base.
The transaction adds to Livingbridge’s experience of working with high growth, online first businesses such as ticket aggregator Direct Ferries, online car rental platform Travel Jigsaw and online-only fast fashion retailer In The Style.
Scott Behrens, founder and managing director at Superbikes, said: “Livingbridge’s experience in helping high-growth, digitally focused retailers become clear industry leaders made them the natural choice for us when we sought to take the business up a gear. We have built a strong and scalable business and Livingbridge is the ideal partner for the next stage of our journey.”
Nick Holder, investment director at Livingbridge, said: “Superbike is a compelling investment opportunity for Livingbridge. Scott and the team have built a disruptive, digital-first retailer in a traditional market, which is winning because it is delivering the service that buyers and sellers of used motorbikes want. We are excited to be investing in the business and working with Scott and his team to take Superbike to the next level.”