The heritage footwear brand, with a century of history, has brought its extensive trademark portfolio to market with the help of Metis Partners.
The sale of the intellectual property (IP) assets behind Barratts will be of interest to those parties involved or operating in the highly competitive footwear market.
Barratts has been a keystone of the British high street since 1903, and at its peak, had an empire that included 400 distinct retail outlets and 300 franchises within the Arcadia Group stores.
Historically, Barratts was known for its luxurious product catalogues with ornamental
Underpinning the brand and reputation of Barratts is a portfolio of registered trademarks with international protection in place, which is included in this sale.
Ruby Chan, of Metis Partners, who is
“Barratts presents a unique opportunity for brand extension into new product categories, or further commercialisation via a licensing strategy.”
“This sale will be particularly relevant to parties who are looking to diversify their product offering by revitalising one of Britain’s oldest and most recognised footwear and retail brands.”
The sale also enhances Metis Partners' reputation for valuing and selling brands in the fashion, footwear and retail sectors, including the sales of John Letters Golf, Bank Fashion, Internacionale, Ortak, Miss Scarlett, and Brantano.
The IP assets for sale include the Barratts trademark portfolio, goodwill rights behind the Barratts brand, customer database of circa 1m, organisational knowledge, branded website, and domain names.