A tech-enabled beauty business that offers beauty services in the home, hotels, or events, is launching an exciting new 900 sq. ft. beauty bar in Debenhams, The Bullring.
Since launching its app-based To Home services in Birmingham four months ago, blow LTD has enjoyed more than 150% business growth.
The blow LTD app has been downloaded more than 5,000 times and its team of 40 expert beauty professionals from the region have delivered more than 1,000 beauty services to 600 busy Birmingham women.
On the back of this success, blow LTD is now set for exponential growth with the launch of a 900 sq. ft. beauty bar in Debenhams The Bullring on 9 November.
It started in London in 2013 and expanded its revolutionary app into Birmingham in June 2017, offering customers the chance to order professional treatments to their home, office, hotel or event from 7 am until late seven days a week, with as little as three hours’ notice.
Adding to this success, last month Debenhams took a minority stake in blow LTD, as part of ambitions to accelerate its presence in the £4 billion beauty services market.
Now busy women who need to look fabulous, fast, will not only be able to book treatments to their home but can book the same services in the Bullring’s Debenhams store.
As part of the national roll-out programme with Debenhams, two further blow LTD beauty bars will be launched simultaneously in the Market Street, Manchester and Oxford Street, London stores.
Fiona McIntosh, creative director & Co-Founder at blow LTD. said: “Launching blow LTD in Birmingham has been so exciting for us; after just four months we’ve already delivered more than 1,000 expert services across the city.
“With such a young and diverse population in a city known for its great shopping and culture, we are thrilled to see that our expert beauty services are quickly becoming a part of the busy Birmingham woman’s life.
“Time-pressured women everywhere are experiencing more pressure in their lives to look and feel great, fast.
“With our expert blow dries, make-up and nail services delivered by tested and vetted beauty professionals from 7am until late, seven days a week, we are quickly becoming the busy woman’s best friend.
“Our new partnership with Debenhams now means Birmingham woman can now access our services wherever, and whenever they need them – in store or at home.”
blow LTD was launched by entrepreneur Dharmash Mistry and former editor of ELLE and Grazia, Fiona McIntosh in November 2013.
This latest development just four years after launching is a huge win for both companies, as Debenhams’ stake in blow LTD will give it a disruptive proposition in the large but fragmented beauty services market via a tech-enabled premium service provider.
It also creates a new distribution channel for the department store whereby beauty services and treatments can now be booked to take place at home, as well as in dedicated beauty bars in Debenhams stores.
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