Matthew Hammond, PwC’s Midlands Regional Chairman and Birmingham Office Senior Partner
West Midlands shoppers are increasingly willing to part with their money during Black Friday and Cyber Monday, a new survey of 2,000 UK adults by Opinium for PwC reveals.
The promotional weekend, which has been imported from the US in recent years, begins on 24 November and will be most popular with the younger generation of shoppers.
Over two-thirds (70%) of shoppers under 25 surveyed say they are interested in the weekend’s sales.
Across the UK, Londoners intend to spend the most money (an average of almost £300), whilst shoppers in the West Midlands, will spend less than £180.
Technology and electricals are by far the most
Toys, homeware and clothing are less popular, but one in five Black Friday shoppers still intend to spend money on them.
Commenting, Matthew Hammond, PwC’s Midlands regional chairman and Birmingham office senior partner said: “Technology and electrical items are in demand this Black Friday weekend and retailers who specialise in these areas can’t afford
“The promotional weekend isn’t as vital for some sectors, such as fashion retailers, but undoubtedly still presents an opportunity for the whole UK retail industry.
“UK shoppers are increasingly willing to part with their money on Black Friday and we expect the fastest spending growth to come from younger shoppers, who are more likely to purchase on impulse.
“If retailers do their research and promote the right products at the right prices, they should once again see strong sales.”
82% of Black Friday spending will be done online or by mobile, with only 18% of purchases being made in a physical store.
Andy Lyon, partner and head of retail at PwC in the Midlands, said:
“The first few weeks of Christmas shopping in December will still be vital for retailers in the Midlands, who will need to carefully manage their stock availability, IT systems and delivery infrastructure to deal with both shopping periods.
“Black Friday does have the potential to cannibalise the January sales, a shopping period more traditionally used by consumers to buy items for themselves - something shoppers may now be
“Many Black Friday sales have begun early and will extend past the weekend and could be turning into 'Black Fortnight' in some sectors.
“While perhaps due in part to subdued October sales, it also reflects more planned promotions over this period.
“Although we predict another year of Black Friday sales growth in the UK, it does fall comparatively early this year, before
The report is based on an online survey of over 2,000 adults from across the United Kingdom. The survey was conducted by
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