Country clothing retailer The Sporting Lodge is to open the UK’s first Fjӓllrӓven store in Manchester, with support from a funding package from HSBC.
The Cheshire-based business, in partnership with Fjӓllrӓven, opened the brands first fully-branded UK store on Old Bank Street last week.
The store, which has been decked out with Scandinavian wooden furniture, will stock an extensive Fjӓllrӓven product range, selling a variety of branded goods. It will create up to eight new jobs over the next year.
The Scandinavian brand has seen a surge in popularity in recent years, with the now iconic Kånken backpack widely recognised as a contemporary classic.
Cheshire-based The Sporting Lodge bring years of valuable retail experience to the venture, currently operating as one of the UK’s largest country wear retailers of clothing and accessories.
The company, established in 1952, has adapted over the years to remain a prominent figure in retail.
Tim Gardiner, director of The Sporting Lodge, said: “To bring an internationally growing brand like Fjӓllrӓven to the UK is a huge privilege for us at The Sporting Lodge. We’ve had the privilege of working with the company for a number of years now and are incredibly excited about what opportunities a central Manchester store can bring to our business partnership.”
Darren Martin, HSBC’s relationship director for Greater Manchester, said: “With the help of our funding package, we’re proud to support The Sporting Lodge in bringing Fjӓllrӓven to the high street. The Swedish brand has increasingly become synonymous with quality and cutting-edge design in the world of outdoor retail. Matched with the experience of The Sporting Lodge, we believe that the new store and its unique Scandinavian products will be a great success.”
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