The family-run male grooming brand has secured investment in the Den after the three founders impressed the Dragons with their personalities and range of products.
Mo Bro’s founders Keval, Kunal, and Savan Dattani entered the Den asking for £150,000 investment for 5% of their business.
When the opportunity came up to appear on the BBC Two show this year, they carefully considered it, finally deciding to take part just three days before the
With time not on their side, the brothers decided to divide and conquer when preparing their pitch – Kev covered the brand, products and formulations, Kunal was responsible for figures, and Sav handled market research and their credibility as a business.
In the end, four out of the five Dragons offered to invest, with Touker Suleyman only withdrawing because of an existing business conflict.
After much deliberation, the brothers
Speaking after their experience in the Den, Keval said: “Being in the Den was an amazing experience for us, and we really enjoyed sharing our plans for Mo
“We’re thrilled to come away from the pitch with not one, but two Dragons on board, both of whom can add valuable advice, experience and contacts
“You prepare for all kinds of scenarios when you enter the Den, but I don’t think any of us thought we’d be in a situation where we’d come away with such a large investment!”
Savan added: “We were a bit nervous about being on TV at first, but overall, it was just a fun experience.
“Filming the show was definitely interesting, we didn’t know what to expect and it’s an intense environment. Pitch prep took over our lives in those three days, so much so that we ended up pitching to the Dragons on just three hours sleep!
The company was founded in 2014 after the three brothers all took part in Movember and realised they each needed different products for each of their beards.
This inspired them to start a beard grooming company that catered to all aspects of facial hair growth and upkeep.
Kunal said: “Keval had a wild and unruly beard that was out of control and grew in all directions, I had a terribly itchy beard which meant two weeks into Movember he had to shave, and Savan didn’t really have much hair to speak of and had a patchy beard.
“After Movember, we sat down
Since launching in 2014, the brothers have created a successful multi-million-pound company that has built a customer base of over 200,000, after an initial investment of £250 each.
Negotiations are still going on between Mo Bro’s and the Dragons, but they hope to close the deal in the New year.
On the future of Mo Bros, now that they have secured investment, Kunal added: “With the investment and support we are looking to secure through Tej and Peter, we are looking to expand Mo
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