Stellar Christmas at Gear4music

Stellar Christmas at Gear4music

The musical instrument retailer ​​reported a 42% increase in sales in the four months leading up to Christmas, driven by strong growth both at home and overseas.

The York-based firm put the increased festive demand down to the popularity of high ticket items like the Yamaha hybrid piano, Gibson 1959 Les Paul guitar, and The Messiah Stradivarius violin replica.

The UK’s largest online retailer of musical equipment said overall sales jumped 42% to £34.6m over the four-month period with a 69% increase in overseas sales.

On a two-year basis, sales growth was 120 % up from 114% for the same period the previous year.

Gear4music’s chief executive Andrew Wass said: “We are very pleased with our trading performance over the last four months, with sales growth of 42 % building on the 44% achieved in the first half, and trading for the year to date is in line with the board’s expectations.

" This has been achieved as we continue to invest in our customer proposition, marketing, people and websites, all with a view to enhancing our long-term growth prospects."

Sales growth in the group's more established UK market remained strong at 25% alongside very strong growth in its international markets, which are being driven by improved delivery as it scales up its European hubs.

" Our Swedish distribution centre now fulfils over 50 % of all our Scandinavian orders and our German Distribution centre, which became operational just 10 months ago, dispatched over 800 orders on its busiest day in December ."

" We are confident that the g roup will continue to grow rapidly over the medium and longer term, as we continue our mission to become the best musical instrument and equipment retailer in Europe.”

Both o wn-brand and brand ed revenues grew by 42 % during the period, while active customer numbers rose 38 per cent to 450,000 .

Over the past few months the group has launched a US website and successfully relocated its head office.

M r Wass said that the launch of the US website represents an important stepping stone in the group’s plans for growth outside Europe.