Singer and Britain’s Got Talent judge Alesha Dixon has seen her fashion business, littleblackdress.co.uk, raise a total of £2.5m to expand and create jobs.
Now approaching its fourth year, the online retailer is growing steadily, and will use this latest round of funding to upgrade technology, raise its profile online, and branch out into stocking an exclusive range of party dresses.
Littleblackdress.co.uk chairman, Ian Langley, said: “The process we have gone through has seen all the business stakeholders standing together in the firm belief Little Black Dress remains a unique and highly desirable business proposition.
“We are now moving towards profitability, which in today’s world of turbulence in the retail sector, is a major achievement. We are confident that we are continuing our growth rate and remain quietly confident the next season will be better than ever, as we begin to take a stronghold as a premium luxury marketplace for fabulous dresses”
CEO Mark Evans, e-commerce retail consultant and former Shop Direct creative director, added: “One of the biggest challenges the business has faced has been cash flow like any other business. It has been a challenging and exciting year to say the least. We are pleased to say that we are entering the next phase of the brand’s development with a sense of confidence and optimism.
“We’re a brand that is all about bringing fabulous to our customers and the continued support of our brand partners has been invaluable. Future growth and expansion will come from ensuring we have the newest and the best brands on board.
“We help premium designers and independent brands reach new audiences, supporting them every step of the way with marketing, sales, customer services and logistical expertise, enabling the brands to focus on creating beautiful dresses. With over 40 brands online, and a range of dresses from £50 to £500, plus soon to be £5,000 we are aiming to become the ultimate marketplace for fabulous dresses.”
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