Luxury leather accessories brand pampeano is aiming to double its export sales by 2021 after securing a raft of deals in the US worth $158,000 (£113,000) since 2017.
pampeano, which sells artisanal South American leather accessories, has steadily grown its US stockist portfolio after attending trade shows in both the US and Germany.
The South East company, which employs seven people at its Oxford offices, now exports to 27 countries across five continents.
In just four years, revenue from exporting has grown from 2% to 26% of total sales.
Following this international success, pampeano aims to double its export sales to 50% of turnover by 2021 as it looks to further grow its customer base in the US.
The company is also seeking to increase its global online sales, having created a new website, improve its search engine optimisation for other languages and offer transactions in other currencies.
Kevin Juggins, sales manager at pampeano, said: “We decided to start exporting in 2014 and haven’t looked back. #
“After establishing a solid stockist base in the UK, we didn’t want to saturate the market here, so expanding internationally seemed like the most logical next step – if we can do it so can other businesses.
“Our first stop was Europe, where we’ve done incredibly well. We started targeting the US about 18 months ago. The US appeals to us because of the scale of the opportunity there.
“Our brand crosses over with equestrian, country clothing and hunting and fishing markets, all of which are huge in the US.”
pampeano’s international expansion is being celebrated by DIT’s Exporting is GREAT campaign.
The campaign is currently showcasing UK businesses – from a range of sectors and regions – to inspire and support firms up and down the country to export.
Juggins continued: “We’ve had invaluable support from DIT’s trade advisers from the very start, who have helped us identify which trade missions we should go on and helped us secure funding to attend.
“Finding buyers for your products is not an easy task, but the trade shows have massively delivered for us on this.
“Our US deals have been secured on the back of attending IWA Germany and the American Equestrian Trade Show in Philadelphia. Trade shows have also helped us secure buyers across Europe and Asia-Pacific.
“One of the hardest parts of exporting is definitely language, especially in China which is very much an emerging market for us.
“We previously attended a trade show there last year and found the language barrier to be even more challenging than previous imagined.
“Our DIT adviser helped us with the hire of an excellent translator for the trade show, who proved to be enormously valuable.
Ben Raby, head of the South East of England at the Department for International Trade, added: “pampeano is a great example of a business that has grabbed the exporting opportunities available to it.
“The company has quickly realised the potential of overseas trade and has made the most of DIT support available when attending trade shows.
“Exporting isn’t without complexities, but we have International Trade Advisers based across the South East who can provide on-the-ground support, as well as number of workshops and events that are designed to help businesses find solutions to their exporting challenges.”
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