A Welsh sporting brand has announced the release of its Bamboo Charcoal Sport Support range, designed to provide consumers with an advanced and ethically sound aid to performance and rehabilitation.
From its inception in 2014, Bearhug Sports has been providing support to UK sportspeople, helping them to push their limits and achieve their potential.
Following several years of research and development the new Bamboo Charcoal Support range has now been launched.
Supported by a number of professional athletes, such as Cardiff Blues Rugby players Josh Navidi and Nick Williams, the range has attracted interest across the sporting spectrum, from fell runners and cyclists to MMA fighters to cross-fitters.
Rugby enthusiast Alex Davies explained what makes the product so unique: “Unlike anything else on the market at the moment, our supports have been carefully designed, developed and tested with one purpose in mind: to help our athletes reach their full potential.
“Through our approach of using bamboo charcoal in our range, Bearhug Sports has delivered something special to the UK sports market, which not only improves performance but is also based on ethical and sustainable resource use.”
“Bamboo charcoal has a number of outstanding natural qualities; it's one of the best natural air and water purifiers.
“Its porous structure allows it to filter odours, harmful chemicals, toxins, and a wide range of impurities, whilst also absorbing a broad range of organic and inorganic substances.
“The best part is, it’s completely natural, safe and from an easily renewable resource.”
Alex continued: “However, what our athletes and sportspeople really want to know, is what can it do for them? Well, bamboo charcoal supports are superior to regular supports in every way.
“The natural fibres insulate and regulate heat in all weather conditions, the bamboo charcoal has a porous structure which absorbs and decomposes benzene, phenol, methyl alcohol, and other harmful substances and it's both naturally antibacterial and deodorising.
“Finally - and most importantly for those users looking to push for peak performance - these supports are proven to release far-infrared up to 90% - helping water molecules move through the cell membrane, increasing the oxygen content of both blood and active cells which boosts circulation.”
Whilst designed for elite athletes, the brand are now bringing the range to the general public – for those who simply want to push their own limits and achieve their own goals, whatever they may be.
Rhys George, CEO for Bearhug Sports commented: "Having worked hard over the last couple of years to refine Bearhug, we are extremely excited about the next phase for the brand.
“With the appointment of Alexander to the team, we will now be actively looking to build awareness around the brand and open new sales channels to extend beyond our online platform to bring Bearhug not just to the elite market, but also to anyone who is looking for support to recover from injury or simply to achieve their own goals.
“We believe Bearhug supports will be a great addition to anyone's kit bag."
The brand new Bearhug Sports range of charcoal bamboo supports currently includes calf, elbow, thigh, wrist, knee and ankle options, suitable for any physical activity or sport.
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