Norwich-based collective No-Litter Eco-Glitter, producers of LOOMI Glitter, is celebrating World Environment Day and urging others to do the same.
The newly launched brand sells glitter which contains no animal products, nor is it ever tested on them. The product is made from plant cellulose, which quickly returns to the ecosystem, and it can also be placed in a home compost system after use.
It’s also possible to store LOOMI's glitter indefinitely, as no light gets in to the damage the product, and the pot can be reused or recycled.
The glitter is contained in a fully biodegradable pot made from recycled material.
Founder James Allen said: “This is an ideal occasion to think about the planet, and the impact your shopping choices, in particular, may have on it. It’s also a great time to celebrate the work that is going on in the areas of climate change and sustainability.
“After all, the glitter we make is often used at times of celebration.”
The issues championed by World Environment Day are very close to LOOMI’s heart, including sustainability, human rights and animal welfare.
Allen adds: “We’re passionate about active campaigning, and aim to grow using further collaboration. We’d urge everyone to do one small thing for World Environment Day, whether that’s an eco-friendly journey or purchase.”
Microplastic, non-biodegradable glitter poses a range of serious environmental hazards, from animal consumption to the harmful chemical released when it is broken down.
World Environment Day is the UN’s main way of raising awareness of the environmental issues we face and encouraging actions which protect our planet.
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