The two companies are launching the SCALE: Midlands Programme, aimed at bridging the gap between innovative late-stage start-ups and established large organisations.
It is the latest in a series of SCALE Programmes across the UK to connect these dynamic businesses with potential customers and industry decision makers, as well as introducing them to a network of investors and experts who can help provide the tools to close deals and secure investment.
Designed to support entrepreneurial activity across the greater Midlands area, the programme is based in Birmingham - a key strategic city.
Birmingham is home to the largest number of start-up businesses outside London and, with a turnover of £1.8bn from the digital sector, it is quickly gaining a reputation as a leader in enterprise software and technology.
Steve Smith, Midlands fast growth leader at PwC, said: “We recognise that the primary needs of scale-ups are to access new customers and gain further investment.
“In our SCALE programmes we help businesses become fit for scaling, then open the doors to our network, facilitating introductions and funding opportunities.”
Alumni of PwC’s scale-up programmes raised £60 million in equity on joining and have since gone on to raise a further £20 million, winning over 70 pilots with corporates enabling them to scale-up and achieve the next level of growth.
David Coleman, head of enterprise acceleration at BizzInn, commented: “Birmingham and the greater midlands area is full of innovative young companies.
“However, taking the leap from being a small company with a great product and a few early customers to one which is a really fast growing company attracting big customers, takes ambition, a great team and the right resources.
“The PwC SCALE Programme is a fantastic opportunity for those with the ambition and team, but who need help in attracting and closing deals with those big corporate customers.
“The BizzInn already provides significant help to start-ups and growing businesses in Birmingham, but with the combination of PwC’s corporate connections and additional expertise, we really believe this intervention could accelerate the growth of a number of enterprises in the wider region.”