Midlands expansion pays off for Star Agro

Midlands expansion pays off for Star Agro

After seeing sales hit £5.7m and investing in a new base in Wolverhampton, global seafood manufacturer Star Agro is looking to local entrepreneurs as it looks to increase its share of the UK seafood market.

The group, which supplies sustainable shrimp and a range of white fish, has seen orders increase by £2.3m this year, with its products now sold to a number of leading UK supermarkets and restaurants from its new Midlands base.

And with ambitious plans to continue growing, the firm has now called upon local businesses to help it not only its presence in the Midlands, but also nationwide.

This has led to well-known Wolverhampton restaurateur Mohammed Khan being brought in to support and offer consultancy to the firm’s management.

Khan said: “I have been hugely impressed with what has initially been achieved in the UK and there is a lot of demand for its products currently out there.

“2016 looks like it could bring in £7m of sales, but this is just the start. With global investment in the business at an all-time high and a more pro-active approach to marketing, there really is a massive opportunity for us to exploit.”

The firm’s success has also been boosted by the launch of a van distribution sales arm, which is delivering daily to a host of restaurants, hotels, caterers and independent Asian retailers in the Midlands.

Steve Money, managing director of Star Agro Marine Foods Ltd, said: “The UK is major market for high quality, sustainable shrimp and this is reflected in the significant growth we have seen since 2012 when we started in a small office in the centre of town.

“Significant investment has been channeled into the development of our shrimp processing factory, farms and hatcheries in India by our parent company, where we can now produce up to 9,000 tons per year of sustainable shrimp for our UK and European markets.”

He added: “This additional capacity has been quickly snapped up and led to us moving to our site on the Fallings Park Industrial Estate and leasing cold storage space in Brierley Hill. We’ve also bought three new vans from Approved Vehicle Contracts in Wolverhampton.

“Our workforce has increased from two to six and I can see this trebling when you consider we are looking to create another five satellite offices to provide complete national coverage.”

Backed by its £30m-strong Indian parent, Star Agro Marine Foods provide full traceability from hatchery to delivery to its customers.